Cross Cultural Aspects Of Public Relations Management And...

EB3991 Research Methods for IBC Literature Review Cross-cultural Aspects in Public Relations Management and Advertising - A Case Study of Apple in China and Britain Xiao Yan (Ashely) G20591786 Tutor: Imren Waller Group E In the recent years, considerable attention has been paid to Apple Ltd, which has undoubtedly become the most successful media designs company with growing turnover and market shares. Its strong brand identity does not only indicate customers’ acceptance and preference of its products, but also demonstrate Apple’s competence in advertising communication and cross-cultural management. Given the pivotal role that Apple plays in successful cross-cultural communication with an extended focus on how to manage and influence customers’ perceptions and awareness upon the products, it is significant to establish research on its strategies in both intercultural PR management and advertising. This Literature review will look at the fields of public relations management and adverts in cross-cultural contexts through discussing and examining the themes - intercultural corporate communication, effective public relations communication cross cultures, cross-cultural PR practice; effective advertising and its standardization and localisation forms. The literature review will be used to suggest further research on Apple’s strategies in cross-cultural PR management and advertising. Intercultural corporate communication With respect to international corporateShow MoreRelatedBusiness Level Strategy of Coca Cola1529 Words   |  7 Pagesto gain more profits than the other beverages in the competitive market. Promotional and Advertising Strategies The major objective of promotional and advertising strategies is to attract the attention of customers and subsequently persuade them to purchase from the business. 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